Manhood and Success

From the Culture of Character to the Culture of Personality

Bradley and the "Culture of Personality" click on image to see full version

Douglas and the "Culture of Character" click on image to see full version

Commentary from Tim Yates, former History Project staff member: The Marchand Collection offers a wealth of images that can be used in the classroom to illustrate and prompt discussion of what cultural historians mean when they abstractly describe the shift from a inner-directed nineteenth-century culture of character to an other-directed twentieth-century culture of personality.    The socioeconomic causes of this shift also involved other abstract historical concepts such as the shift from producerism to consumerism, for which the Marchand Collection also provides useful illustrations beyond the ads discussed in this post.  While Douglas and Bradley are both products of the longstanding American emphasis on self-improvement, they are different historical types.  Douglas represents the successful inner-directed producer come industrialist who helped Americans overcome scarcity through factory production.  Expanding factory operations enabled the kind of industrial mass-production pioneered by Henry Ford in the early twentieth century.  The productivity of nineteenth-century middle-class men such as Douglas led to the emergence after 1900 of middle-class men such as Bradley, who increasingly found themselves selling mass-produced goods or doing other kinds of white-collar work in the office environments of large corporations or public bureaucracies.  Success in many of the jobs created by mass production and consumption required other-directed management of social impressions.  Advertisers and self-improvement promoters offered twentieth-century self-makers a range of new solutions for the changing circumstances, solutions that centered on personality enhancement.  Explore the Marchand collection for examples of advertising appeals to personality enhancement as well as images depicting the rise of mass production.  This chapter of American history raises other historical questions that the Marchand Collection might help elucidate.  How did middle-class American women experience of the cultural shift from character to personality and the underlying shift from a producer-oriented to a consumption-oriented economy?  When and how did working-class and ethnic-minority groups experience this new twentieth-century culture?  How did the rise of a mass-production and mass-consumption economy shape American politics over the course of the twentieth century?  How does the nineteenth-century emphasis on character influence our society today?  How does the more recent culture of personality influence your life?

MORE ABOUT THE IMAGES

Douglas and the Culture of Character: This advertisement for W.L. Douglas shoes vividly illustrates popular nineteenth-century American ideas about manhood and success.  The ad promotes W.L. Douglas shoes in an appeal emphasizing the qualities of Douglas the shoemaker, a self-made man sincerely dedicated to the craft he began learning it as a young child.  Cultural historian Warren Susman has argued that nineteenth-century America “was a culture of character” rooted in “producer values” that idealized thrift, discipline, work, morality, duty, citizenship, and reputation.  Americans considered these qualities prerequisites for true success.  Douglas has these qualities.  He contrasts both the nineteenth-century drunkard who weakly squandered money and became a slave to alcohol, and the confidence man, who spent his energies in criminal schemes hinging on the cultivation of false social impressions.  Douglas is a hard-working man who has achieved self-mastery by directing his energies inward to develop discipline.  He frequently spends his days in Boston thriftily purchasing his own supplies to eliminate the  middleman costs, which, the ad assures readers, his stores do as well.  Upon returning from Boston, he often works alone late into the night.  Relentlessly efficient and productive, Douglas is a sincere man of character, and character translates into affordable shoes with quality.

“Bradley” and the Culture of Personality: This 1922 ad for “Nerve,” a series of six pocket-sized self-improvement courses created by William G. Clifford and promoted by Fairfield Publishers, Inc., offers a new narrative of success, one that differs from the W.L. Douglas shoe ad in historically important ways.  Here the individual–a man named Bradley–is subjected to a new set of psychological demands for self-mastery conveying a new model of success.  In this ad the language of character has been replaced with the new language of what Susman identifies as emerging culture of “personality,” which generated new models of success and manhood emphasizing self-confidence, self-realization, and self-gratification, and celebrating the kinds of impression manipulation that formerly signaled the immorality of the nineteenth-century confidence man. The ad informs readers that Bradley, who once lacked self-confidence and a sense of self-worth, has become a man whose “vividness and charm” magnetically attract “favorable attention,” and a man consequently awarded with a $12,000-a-year job. Whereas the Douglas ad featured imagery of individual productivity, this ad shows Bradley walking into a room and commanding favorable attention.  Bradley is a success because he is well-liked and charming.  His self-improvement bears little or no resemblance to Douglas’s thrift, hard work, and long-honed skills at producing a purchasable good.  Instead, Bradley is a success because he has “gain[ed] the self-assurance that strongly impresses people,” “overcome nervousness,” developed “an impressive and winning personality,” and mastered the ability to “deal with ‘big’ people as easily” as easily as he interacts with “his closest friends” by learning to “dominate and control” both “business and personal conditions.”

SUGGESTED READING:
Karen Halttunen, Confidence Men and Painted Women:  A Study of Middle Class Culture, 1830-1870.
Jackson Lears, Fables of Abundance:  A Cultural History of Advertising in America.
Roland Marchand, Advertising and the American Dream:  Making Way for Modernity, 1920-1940.
Warren Susman, Culture as History:  The Transformation of American Society in the Twentieth Century (see especially “Personality and the Making of Twentieth-Century Culture,” pgs. 271-285).

Timothy (Tim) Yates received his Ph.D.  in U.S. History in 2007 from U.C. Davis, where he worked for the History Project as a digitizer of images from Roland Marchand’s and Karen Halttunen’s teaching collections, a research assistant for summer programs, and a Teaching American History grant contributor.  Tim currently works as a consultant for ICF International analyzing the history of built environments for development projects requiring federal and/or state regulatory compliance.  Tim’s most notable recent work for ICF has consisted of researching and writing histories of National Historic Landmark sites and resources such as Mission San Gabriel and the Doyle Drive and Veterans Boulevard Highway Exchange (the south approach roads to the Golden Gate Bridge).

The Union is Dissolved!

Today we have another Civil War post from Luci Petlack, graduate student in the History department at U.C. Davis

Here is an image of South Carolina’s ordinance of secession from December 20, 1860 – the first action initiating the America Civil War (1861-1865). South Carolina was the first state to secede of those who eventually comprised the Confederate States of America. In early November 1860 Republican candidate Abraham Lincoln won the presidential election. Lincoln’s election was really the final straw for Southerners upset with the divergence in politics and economics between the North and South. The election of a Republican candidate opposed to the expansion of slavery whose name did not even appear on ballots in Southern states, scared white Americans of the South. Southerners wondered, “How much control did northerners have over the political stage of the country?” In their minds, the only way to check the power of the North was to secede.

The paragraph at the bottom of the document claims that the Constitution of the United States was effectively dissolved from this point forward in the eyes of South Carolina“That the Ordinance adopted by us in Convention, on the twenty-third day of May, in the year of our Lord one thousand seven hundred and eighty-eight, whereby the Constitution of the Untied States of America was ratified, and also, all Acts and parts of Acts of the General Assembly of this State, ratifying amendments of the said Constitution, are hereby repealed; and that the union now subsisting between South Carolina and other States, under the name of ”The United States of America,” is hereby dissolved.”

This was a very bold statement. The ordinance bluntly put states’ rights above federal rule by removing the state and its inhabitants from this binding contract. In the next thirty-six days, five states (Mississippi, Florida, Alabama, Georgia and Louisiana) followed in South Carolina’s steps issuing their own ordinances of secession. The country began to split at the seams following the issuance of this document. It is amazing that a pronouncement of so few words would have such a lasting legacy on our country and indeed our world’s history.

This is a good document to use in teaching the Civil War, either on its own or in conjunction with other documents. The source sparks questions of why southern states seceded and if the words printed seem to illustrate that its authors understood the consequences of their actions. Would they have written such bold words had they known the four years of bloody warfare and eventual defeat to come? Also, in being so sparse in their wording, what were the authors not saying? The vague wording left the future of the South and the Confederate States of America wide open for interpretation.

Luci Petlack is a doctoral candidate in the History Department at the University of California, Davis. Her research interests include black American history, race relations and the American Civil War. Her dissertation, “A Dilemma of Civil Liberties: Blacks under Union Military Control, 1861-1866,” looks at the effects of military occupation and martial law on black communities during the Civil War in Baltimore, Maryland; New Orleans, Louisiana and Cincinnati, Ohio.

19th-Century Advertising & Anti-Chinese Sentiments

"No more Chinese cheap labor," exclusionist, c. 1880

 

Today’s post comes to us from Wendy Rouse who teaches United States history at San Jose State University.  Her book “Children of Chinatown: Growing up Chinese American in San Francisco, 1850-1920” examines the unique experiences of Chinese immigrant children living in San Francisco during the exclusion era.

Chinese immigrants began arriving in the United States in large numbers following the discovery of gold in California in 1848.  After work in the mines dwindled, many Chinese immigrants found employment for the railroads, in agriculture or in factories.  Others opened their own businesses operating laundries, restaurants, and stores. Economic depression and nativist sentiment created hostility toward foreigners in the 1870s.  White laborers worried that a cheap Chinese labor force represented a threat to their own jobs.   Hostility often led to violent attempts to oust the Chinese from cities and towns in the West. Anti-Chinese politicians and labor leaders gained political power especially in places like California.  These groups successfully lobbied for the passage of legislation that would restrict the number of Chinese who could immigrate into the country.  In 1882, the Chinese Exclusion Act effectively banned Chinese immigrants from coming to the United States.

The above advertisement for celluloid collars was created during this era of intense anti-Chinese sentiment and is especially useful in helping students understand the intensity of the hostility toward Chinese immigrants.  The Chinese laundryman in the image is visibly upset about the potential of losing his business as a result of the invention of “celluloid cuffs, collars & bosoms” which required less starching and washing than traditional collars and would therefore eliminate the need for services offered by Chinese laundries. A happy Uncle Sam looks on as Columbia points to the writing on the wall which indicates that the invention means “no more Chinese cheap labor.”  The caption “Othello’s Occupation’s Gone” suggests identification between Shakespeare’s character Othello and the Chinese immigrant.  This advertisement reflects the popular attitude of the era that the “Chinese must go.”  In this case, however, it is not exclusion laws or violence that drives the Chinese out, but invention and therefore the advance of industrialization and modern civilization which is driving out the Chinese immigrant.

For more on this topic see Roland Marchand’s documentary source problem “THE CHINESE MUST GO!!!–The debate over the California Constitutional Convention available for university, high school and middle school classrooms.

 

Draft Riots of 1863 Reveal Class Tensions & Opposition to War

Luci Petlack, graduate student in the History department at U.C. Davis, shares her thoughts about “Draft Riots on Lexington Avenue, New York City,” from Frank Leslie’s Illustrated Newsletter.

This image depicts a scene during the July 1863 New York City Draft Riots where white rioters attacked the homes of abolitionists, set fire to the Colored Orphan Asylum and brutally assaulted black individuals. These rioters targeted symbols of Republican Party rule who they viewed as the instigators of the war. Numbers vary, but scholars estimate about 500 deaths (mostly rioters) and well over $1 million property damage.

Two years into a war that Americans, North and South, thought would end in a few months, the Union government turned to the draft to enlist more men in their army. The Conscription Act that began the draft allowed individuals to pay a $300 bounty for a replacement. For members of the working class, $300 was about one year’s salary making the bounty out of their reach. The draft itself upset many people, but riots exploded in the summer of 1863 because of the class tensions the bounty exacerbated. Workers, many of them immigrants, felt the rich men of the North, namely Republicans, were using the lives of the poor to fight the war. Newspapers around the country covered these draft riots with the same interest as many of the battles during the war.

This image is great for learning and teaching about the American Civil War for a few reasons. The Civil War immediately brings battlefields and generals to mind. This image shows the oft-neglected home front. Interestingly, it wasn’t just on the fields of Gettysburg and Vicksburg that violence emerged because of the war. By this point in the war, violence had become the norm, regardless of an individual’s status as soldier or civilian. The whole country was truly involved. Second, this image shows that there were northerners opposed to the war. Oftentimes students create a dichotomy between the slave-owning South and the abolitionist North – a split that never existed. It is important for students and teachers to understand the complicated tapestry of sentiments during the war.

Further Reading:

  • Iver Bernstein, The New York City Draft Riots: Their Significance for American Society and Politics in the Age of the Civil War (New York: Oxford University Press, 1990). Bernstein argues that the riots were an effort of working-class individuals to assert their power against their competition (black laborers) and against members of the higher classes.
  • Adrian Cook, The Armies of the Streets: The New York City Draft Riots of 1863, (Lexington, KY: University Press of Kentucky, 1974). Cook portrays the insurrection as an outburst by the lower classes against government control.
  • James McCague. The Second Rebellion: The Story of the New York City Draft Riots of 1863. (New York: Dial Press, 1968). McCague believes that Irish struck out at rich whites and blacks with a comparable hatred, expressing their dissatisfaction with labor opportunities and chances for success.
  • Jack Tager, Boston Riots: Three Centuries of Social Violence (Northeastern University Press, 2001), 133-139. This short section provides details of the draft riots in Boston.

Luci Petlack is a doctoral candidate in the History Department at the University of California, Davis. Her research interests include black American history, race relations and the American Civil War. Her dissertation, “A Dilemma of Civil Liberties: Blacks under Union Military Control, 1861-1866,” looks at the effects of military occupation and martial law on black communities during the Civil War in Baltimore, Maryland; New Orleans, Louisiana and Cincinnati, Ohio.

What’s Missing

Today’s post comes to us from Jed Larsen who teaches at Ethel I. Baker Elementary School in Sacramento  and was the Gilder Lehrman Teacher of the Year for California in 2011. 

If music can be considered as the spaces between notes, then historical investigation can, at times, be the search for what’s missing in primary sources. In his book, Facing East from Indian Country, Daniel K. Richter attempts to reconstruct the history of colonial settlement in North America from the Native American point of view with, as he admits, a limited amount of authentic Native American primary sources that clearly express what the Native Americans thought. Thus follows an intriguing though conjectured history.

As a teacher of 5th graders, I don’t have the facility to attempt such a daunting task with my students (nor they the content knowledge needed to take part in the discussion), but I often find that examining primary sources for what they are missing, or how they challenge the common narrative of history, makes for a compelling investigation. Below are 3 such sources from the fantastic Marchand Image Collection:

1. European World Map of 1489 -  by Henricus Martellus, influenced by Ptolemy; rediscovered in 1960. This intricate map of the world is one of 6 used to investigate the question, “Why weren’t the Americas discovered until 1492?” Wonderful for what it does show (detailed locations of coastal cities, the southern tip of Africa, a modestly accurate portrayal of Europe), its omissions hammer the point home: Europeans are unaware the Americas exist. Couple this with significant inaccuracies that make the map more symbolic than utilitarian, and it underscores why boats rarely left sight of the coast.

2. American prisoners of war on the British prison ship Jersey in New York Harbor, 1779-83.
The Battles of Yorktown, Bunker Hill, and Saratoga, as well as Washington’s crossing of the Delaware to ambush British soldiers, are famous for being turning points in the American Revolution. The lives of all American soldiers lost in these battles, and all other Revolutionary War battles combined, still amount to less than those lost on the British prisoner-of-war ship Jersey, a perfect storm of starvation, overcrowding, disease, and neglect. This illustration provides a somewhat antiseptic version of those conditions, as well as a path to investigating the dangers posed to soldiers during the war, challenging the assumed narrative that most soldiers who die in a war die from wounds sustained in battle.

3. The Boston Massacre, 1770
Paul Revere’s famous engraving of the Boston Massacre, disseminated throughout the colonies, persuaded many to question the relationship between the colonies and Great Britain. The document’s relevance lies in its power of persuasion, not its accuracy. With a quote below the engraving describing the “guiltless Gore”, one could assume the massacre of innocents was just that. A trial of the soldiers and officer involved ended with seven acquittals and two manslaughter verdicts. This source allows students to weigh the credibility of primary sources and encourages further examination of other sources and perspectives to flesh history out.

Religion and Noble Families in Late Medieval Society

We are pleased to bring you another post from Shennan Hutton, author of Women and Economic Activities in Late Medieval Ghent, on the Book of Hours of Catherine of Clèves:

About the image: This beautiful example of late medieval manuscript illumination is the front page of the Book of Hours made for Catherine of Clèves, the Duchess of Guelders and Countess of Zutphen.  All of these small territories are now in the nation of The Netherlands, but in the 15th century, when this book of hours was prepared, they were semi-independent principalities under the loose rule of the Holy Roman Emperor.

Shennan’s Insights: I like to use this image in teaching to highlight two themes about late medieval religion and society.  The first theme relates to late medieval religion.  This book was produced around 1440, which is approximately 80 years before Martin Luther wrote the Ninety-Five Theses and set off the Reformation (1517).  In addition to anti-clericalism and dislike for the abuses of the church, such as indulgences, one of the major precursors of the Reformation was the laicization of spirituality.  This awkward nominalization – laicization – means that lay people (that is, not clergy) were practicing spirituality outside of church activities.  They were making their spiritual lives more personal and private, and integrating spiritual objects and practices into their daily lives.  This front page illustrates the laicization of spirituality.  Catherine owned this book which included prayers for different hours of day, and for different days of the year.  The book made it possible for her to worship in her room, and not only in the chapel of her castle.  She could worship by herself, without the intervention of clergy.  In the illumination, Catherine is “entering” the space surrounding the Virgin and the Child.  It is an intimate setting of worship.

The second theme relates to noble families.  In addition to private devotion, Catherine would have likely prominently displayed this book to noble visitors.  Everyone knew that it had been enormously expensive, which would add to Catherine’s prestige, and that of her husband, Arnold, Duke of Guelders.  On the bottom in the center are Catherine’s coat of arms combined with that of her husband.  In the four corners (and the four corners of the next page) are the coats of arms of her great-grandfathers.  Noble families displayed their honor through expensive clothing and objects, and their “noble blood” by coats of arms.

Shennan Hutton is a Program Coordinator for the California History Social Science Project. She taught world history in high school for 15 years, before entering the graduate program at UC Davis.  She earned a Ph.D. in medieval European history in 2006.  She teaches medieval, European and world history at various colleges and universities, as well as promoting K-16 collaboration at the California History-Social Science Project. You can read more from Shennan at Blueprint for History Education.

Political Cartoons Provide Perspective

Title: “The Mortar of Assimilation,” 1889

"The Mortar of Assimilation," 1889

Description from Roland Marchand: The one unmixable element in the national pot was the Irish. A female U.S. figure, (“Uncle Samantha”?) stirs various stereotypes of different nationalities into the American melting pot, in “The Mortar of Assimilation,” 1889.

Political cartoons can be a powerful classroom tool. At best, they present issues clearly, allowing students to analyze multiple perspectives without the language challenges that they might find in a text-based primary source. The key to success is careful selection and preparation. Since political cartoons capture issues from the time of creation, some can overwhelm with details so it is important to choose those that depict an issue clearly and are relatively free of obscure references. It is equally important to anticipate where students may need additional context or background prior to attempting analysis. Finally, help students understand how political cartoon artists use caricatures, or drawings that exaggerate certain features or stereotypes, to indicate who the cartoon is about.

There are many ways to support student analysis of political cartoons. The Library of Congress for example, has a generic analysis guide available here, and a guide to persuasive techniques here, but a short set of carefully crafted questions can also be a simple and effective way for students to engage in analysis.

“The Mortar of Assimilation” is one of four political cartoons featured in an immigration lesson that asks students to investigate arguments made by Americans opposed to immigration in the late nineteenth century. This lesson, created by  middle school teacher Sara Schnack, is one of the image-centered investigations in the Marchand Archive’s Documentary Source Problems Collection.

For more political cartoons and other images related to immigration, browse the Marchand Image Collection “topic/themes” Immigration, Immigrants and Immigrant Societies and Organization.

Join the conversation! Share your favorite political cartoons and analysis techniques here.

From advertising to middle age

Today’s post comes to us from Patricia Cohen, a reporter for the New York Times and the author of the new book, In Our Prime: The Invention of Middle Age. She has previously worked at the Washington Post and Rolling Stone magazine.

After finishing Roland Marchand’s Advertising the American Dream: Making Way for Modernity, I felt that distinct combination of admiration and envy: I wished I had written it. When I did get around to writing my own book, a social and cultural history of middle age titled  In Our Prime: The Invention of Middle Age, I found his research extraordinarily useful. His insights informed a lot of my own thinking about how advertising helped shape views of what life’s middle years were supposed to look and act like.

This imagined midlife lies at the intersection of self-improvement and mass consumption, two of the most powerful movements of the twentieth century. Faith in the perfectibility of man through his own efforts, combined with the promise of the marketplace’s transformative abilities have created what I call (to crib President Eisenhower’s phrase) the Midlife Industrial Complex.

This amalgam is a complex in both the institutional and emotional sense: a massive industrial network that manufactures and sells products and procedures to combat supposed afflictions associated with middle age; and a mental syndrome that exaggerates angst about waning powers, failure, and uselessness in one’s middle years. Zeroing in on the physical body, the market whips up insecurities, creating a sense of inferiority, then sells the tools that promise to allay those fears.

The origins of the Midlife Industrial Complex date back to the 1920s, when America became a visual culture – what the poet Vachel Lindsay called a “hieroglyphic civilization” – and consumerism attached itself to the growing self-help movement. A perfect example can be found in the Marchand archives. “She looks old enough to be his mother,” two women remark about a friend in a 1928 advertisement for Lysol disinfectant. “And the pity of it is that, in this enlightened age, so often a woman has only herself to blame if she fails to stay young with her husband and with her women friends.”

The poor Lysol-less woman was not fated to a life of neglect and aging: she could have done something about it. In this democratic arena, youthful beauty is not confined to genetic luck or wealthy pampering; it is within everyone’s reach, part of an individual’s inalienable right to pursue happiness. As Helena Rubinstein reputedly said, there are no ugly women, only lazy ones. In the language of self-improvement, middle age doesn’t simply happen to you; it is what you make of it.


What reviewers are saying about In Our Prime:

“A brilliant, wide-ranging book…Cohen’s lively prose and thoughtful insights make this a joy to read.”—Kate Tuttle, Boston Globe

“Very fine…lucid, straightforward and conversational… a thorough—and thoroughly fascinating—cultural history of aging.”—Julia Keller, Chicago Tribune

“Her book is a fascinating biography of the idea of middle age, ‘a story we tell about ourselves.’  — Gail Sheehy, The New York Times. 

Chicago, Yesterday and Today

Image title: “Chicago Day at the Exposition,” 1893

Today, if you were to visit the site where, on October 9, 1893, more than 751,000 people visited the Columbian Exposition in Chicago, you would find a tranquil city park with a massive museum at its north end.

The crowd amassed on Chicago Day included more people than had ever gathered for any peace-time event in the known history of the world. According to Erik Larson, “the [Chicago] Tribune argued that the only greater gathering was the massing of Xerxes’ army of over five million souls in the fifth century B.C.”

They had come to see the White City, a city built in south Chicago’s Jackson Park and built specifically for the Columbian Exposition. The buildings were temporary structures, but their neo-classical design, the boulevards that ran between them, the dredged and re-configured Jackson Park, and the civic spirit that made it possible to build the Exposition in less than three years all left their permanent mark on the city of Chicago.

In January 2012, I visited Chicago to attend the American Historical Association’s annual meeting. I finished reading Erik Larson’s Devil in the White City just days before my trip, so while I was in the Windy City I visited Jackson Park. The Palace of Fine Arts (reinforced with stone in the late 1920s and now Chicago’s Museum of Science and Industry) is all that remains of the White City. The Japanese Garden on Wooded Island stands as the only visible trace of landscaping. Frederick Law Olmsted’s radical designs grew as he intended: so that future visitors would not be able to detect the changes he made. The rest of Jackson Park appears as though it has always looked as it does now.

So the image “Chicago Day at the Exposition” is important because it shows just how radically Daniel Burnham, Frederick Law Olmsted, and others changed the face of Jackson Park and Chicago. Without photographs from the 1893 Columbian Exposition, it is difficult to imagine the scale of the spectacle. It is difficult to get a sense of the majesty of the event at which Juicy Fruit, Pabst Blue Ribbon, Cracker Jack, Shredded Wheat, Aunt Jemima’s pancakes, and the Ferris wheel all made their debut.

Further Reading:
1. Theodore Dreiser, Sister Carrie (New York: B. W. Dodge, 1907).
2. Erik Larson, The Devil in the White City: Murder, Magic, and Madness at the Fair That Changed America, 1st ed. (New York: Crown Publishers, 2003).
3. Carl Smith, “Where All the Trains Ran: Chicago,” Common-Place 3, no. 4 (July 2003), http://www.common-place.org/vol-03/no-04/chicago/.

Marchand’s Lessons Inspire In-Class Innovation

Today’s post is from Bruce Lesh, a high school teacher in Maryland and author of “Why Won’t You Just Tell Us the Answer?”: Teaching Historical Thinking in Grades 7-12.

Several years ago, in the midst of changing my instructional program in order to put my high school students in the position of investigating the past, I came across the work of Roland Marchand. Tipped off by a professional colleague from California, I felt as if a door had been opened. Here, within one website, were the assiduously collected materials of a fellow history teacher who understood that students need to be immersed in the materials of the past in order to find value in its study and to develop the skills necessary to be productive members of society. Not only had Marchand collected a wide variety of historical sources, he had the foresight to organize them under thoughtful historical questions which structured their investigation. Ideas that had been germinating in my classroom coalesced as I saw how Marchand organized instruction around student debate about historical evidence. Much of the work I encountered became the basis for the historical investigations I use with my students. While exploring the site, The Bonus Army quickly drew my interest. The interplay between the following sources convinced me that the question of responsibility for the removal of the Bonus Marchers was fertile ground for my high school students to investigate:

  • Excerpts from The Memoirs of Herbert Hoover: The Great Depression published in 1952.
  • Excerpts from Douglas MacArthur’s Reminiscences, published in 1964.
  • Statement to the press by General MacArthur, July 28.
  • Excerpt from General George Van Horn Moseley’s unpublished autobiography, One Soldier’s Journey
  • In At Ease: Stories I Tell To Friends (1967) Dwight D. Eisenhower

Over the years, my instinct about The Bonus Army has been rewarded with students investigating the evidence, applying that evidence to the overarching historical question, and developing interpretations substantiated with information derived from the evidence. Marchand’s Documentary Source Problems are the instructional forerunner of much of the work that has been done in history education. I still frequently find myself accessing the site for information, sources, and inspiration. My only regret is that I never got to meet Roland and pick what must have been a brain bountiful with ideas about inspirational history instruction.

Further reading:

Related lesson in the Marchand Collection:


From the publisher’s description of Why Won’t You Just Tell Us the Answer?”

Every major measure of students’ historical understanding since 1917 has demonstrated that students do not retain, understand, or enjoy their school experiences with history. Bruce Lesh believes that this is due to the way we teach history — lecture and memorization. Over the last fifteen years, Bruce has refined a method of teaching history that mirrors the process used by historians, where students are taught to ask questions of evidence and develop historical explanations. And now in his new book “Why Won’t You Just Tell Us the Answer?” he shows teachers how to successfully implement his methods in the classroom.

Why Won’t You Just Tell Us the Answer?” is available from IndieBound, Amazon, or directly from Stenhouse.